What Is a Snuffle Mat? How to Use One With Your Dog

November 12, 2026

Golden retriever sniffing treats in an avocado snuffle mat

Dogs explore the world with their nose. A snuffle mat gives that nose a job: you hide food in the fleece and your dog sniffs it out. It's a simple way to make mealtime or treat time last longer, and it works at home, on the balcony or on a rainy day when the walk is short.

What is a snuffle mat?

A snuffle mat is a mat covered in strips of fleece. You sprinkle kibble or small treats into the strips, and your dog uses their nose and mouth to find each piece. Our snuffle mat has a non-slip base, comes in several designs and is machine washable.

Why dogs like it

It slows eating down. Finding kibble piece by piece takes much longer than emptying a bowl.
It keeps them busy. Sniffing and searching is a natural behaviour, and many dogs settle down after a session.
It works for most dogs. Puppies, seniors and dogs who can't go for long walks can all enjoy a sniffing game.

How to use a snuffle mat

Start easy. The first time, drop a few treats on top of the strips so your dog understands the game.
Hide deeper. Once they get it, push kibble down between the strips.
Stay nearby. Watch the first few sessions so your dog learns it's a game, not something to chew.
Put it away. When the food is gone, pick the mat up.

Which food works best?

Dry kibble and small, dry treats work best because they don't leave grease in the fleece. Count anything you hide as part of your dog's daily food.

Washing your snuffle mat

Shake out crumbs after each use. Wash it in the machine regularly and let it air dry fully before the next game.

Is a snuffle mat safe?

A snuffle mat is not a chew toy. If your dog starts pulling or chewing the strips, end the game and try again later with easier hiding spots. Remove the mat if strips come loose, and call your vet if your dog swallows fabric.

Snuffle mat or lick mat?

A snuffle mat suits dry food and sniffing. A lick mat suits soft or frozen food and is great on hot days: see our lick mat ideas. Many owners use both and alternate.